The single most powerful tool available to the CEO
Performance appraisals are one of the most under appreciated tools available to the company, particularly for smaller or start-up companies. Yet they can be the most powerful.
Category: Marketing your product
Lessons in Marketing to the Silver Generation
As people live longer, demand for products and services for ‘seniors’ dramatically increases. Lessons can be learned from Japan in how they market to the ‘silver generation’.
What is product positioning?
Learn about product positioning and how to create your marketing message in this briefing. A walk along the subway can be very instructive.
Understanding what Users Need
Understanding what users need has been a mantra for all business school students. To truly understand their needs is the difference between a good product and a successful business.
When do you start ‘marketing’ your idea?
When do you start marketing your idea and begin to capture the market? Surely you need to do this as soon as possible to maximise the opportunities, right? To find out, read on.
Finding out what your customer needs
Is it true that the customer doesn’t know what they want? Technology products, like consumer products, are often subjected to a whole host of ‘customer feedback’ before they are launched. Why is this important?
Why it is important to position your product correctly
How you promote your company or product isn’t just about what you say. You may have spent a lot of time, money and effort and created beautiful brochures or even a stunning website. You might have even engaged consultants to help you to target your market, develop a marketing campaign and funded an expensive roadshow [...]
Don’t make a product to sell
The customer often has many alternatives and choices. How can you make sure you address the right ones when you design your product?
How to design what users want
How to create products that people will buy? The fundamental truth is human beings have very few needs. Food, clothing, shelter are basic needs. Everything else are degrees of wants. Water is a need. A low-fat medium latte is a want. The next generation mobile phone is a want. Maintaining relationships is a human need. [...]
