Is it true that the customer doesn’t know what they want? Technology products, like consumer products, are often subjected to a whole host of ‘customer feedback’ before they are launched. Why is this important?
How you promote your company or product isn’t just about what you say. You may have spent a lot of time, money and effort and created beautiful brochures or even a stunning website. You might have even engaged consultants to help you to target your market, develop a marketing campaign and funded an expensive roadshow [...]
How to create products that people will buy? The fundamental truth is human beings have very few needs. Food, clothing, shelter are basic needs. Everything else are degrees of wants. Water is a need. A low-fat medium latte is a want. The next generation mobile phone is a want. Maintaining relationships is a human need. [...]