The single most powerful tool available to the CEO
Performance appraisals are one of the most under appreciated tools available to the company, particularly for smaller or start-up companies. Yet they can be the most powerful.
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Getting involved in Grameen Danone also affected how Danone employees and shareholders see the world. Read how helping malnourished children in Bangladesh changed their perspective.
Starting a Social Business is almost the same as starting any typical business. You want to make it sustainable and making money to sustain itself.
Instead of focusing on a user need, you focus on a social problem.
Prof Mohammed Yunus, Nobel Prize Laureate, has created the concept of a Social Business which is meant to be self sustaining and helps the needy.
Once you understand the principles of Social Business, it is not so hard to propose one. The key is to work with the right partner who also has the same sense of social responsibility.
Grameen Shakti is a renewable energy Social Business using the principles defined by Prof Yunus. It has transformed the lives of women in more ways than can be imagined, making them technicians and independent entrepreneurs.
The single most powerful tool available to the CEO
Performance appraisals are one of the most under appreciated tools available to the company, particularly for smaller or start-up companies. Yet they can be the most powerful.